A captivating full online campaign

Introduction

Blink eye drops are very well respected within the eye health community, but the brand lacked recognition among the wider public. bmore helped Abbott reach their target audience by combining content, social, email, and digital display advertising into an integrated campaign designed to publicise the brand and inspire action. The campaign reached over 750,000 people and racked up 258,000 video views on Facebook. This drove wide audiences to the blink brand.

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Case study - Call to action form