Gold Award Winner

Introduction

The issue can be deeper… a seasonal disease awareness campaign for Almirall’s Actikerall.

This multi- award-winning campaign took gold in the Craft Category for Direct Mail, and Bronze in the Target Category for Direct Mail, as well as taking multiple runner-up prizes.

The collection combines mechanical functionality with creative imagery to deliver an on-point campaign, which is intrinsically linked to the message.

It reflects the need to treat both Actinic Keratosis (AK) surface lesions and the non-visible damage beneath the skin that occurs with this condition. Its relevance stems from Almirall’s Actikerall mode of action.

We believe the clever way the key message is illustrated is what makes this a multi- award-winning piece.

Case study - Call to action form