Bringing Fabry into Focus

Introduction

Rare disease experts, Shire Pharmaceuticals, challenged bmore to help them identify and find patients with Fabry disease.

We created new branding for the disease awareness campaign ‘Bringing Fabry into focus’ along with a novel AR training app to help identify disease markers.

An award-winning campaign energised a tired sales force into promoting the brand with renewed excitement and vigour.

Introduction

Responsive Website & Augmented Reality App

Introduction

Augmented Reality App Trigger Images

Introduction

AR App Trigger Mechanical print device