Shire

Augmented Reality iPad educational tool

Introduction

Fabry disease, a very rare condition, is particularly difficult to diagnose as it manifests in multiple organ systems. The challenge was to engage with a very diverse range of specialists, from dermatologists to neurologists, and many in between.

bmore used engaging augmented reality technology that was immersive and educational.
The AR tool has been positively received by HCPs because it saved a significant amount of time when learning about the diagnostic criteria of this rare disease.

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