Shire

Bringing Fabry into Focus

Introduction

Rare disease experts Shire Pharmaceuticals challenged bmore to help them identify and find patients with Fabry disease.

bmore created the new branding and campaign ‘Bringing Fabry Into Focus’ along with a disease awareness campaign and novel AR training app to help identify markers.

An award-winning campaign which has energised a tired sales force into promoting the brand with excitement and vigour.

Introduction

Responsive Website & Augmented Reality App

Introduction

Augmented Reality App Trigger Images

Introduction

AR App Trigger Mechanical print device