Introduction
We revitalised an established brand by creating a real emotional connection.
![](https://bmore.co.uk/wp-content/uploads/2016/01/thin-image-9.jpg)
Introduction
The starting point was a series of moving patient videos, real IBD patients telling their stories.
Introduction
These patients then became the stars of our campaign imagery.
![](https://bmore.co.uk/wp-content/uploads/2016/01/Half-Page-Images-left-4.jpg)
![](https://bmore.co.uk/wp-content/uploads/2016/01/Half-Page-Images-right-3.jpg)
![](https://bmore.co.uk/wp-content/uploads/2016/01/full-image-1.jpg)
Introduction
An eye-catching website completes the repertoire – it includes fun animations and interactive elements for engagement.
![](https://bmore.co.uk/wp-content/uploads/2016/01/Full-screen-2.jpg)
![](https://bmore.co.uk/wp-content/uploads/2016/01/Full-screen-3.jpg)