Shire

Disease Awareness for patients

Introduction

Shire needed a new patient education campaign to engage with a very specific target market and audience.

bmore developed ‘Chris’ journey’ to help explain to children ‘what Gaucher disease is’ and ‘how the new treatment they are about to receive can help improve their lives’.

Introduction

The Result

Extremely positive feedback from HCP’s, patients and their families, helping them all with the transition into treatment.

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