Rare diseases are difficult to diagnose for HCPs and Shire needed a campaign to encourage HCPs to look deeper into a potential problem and look out for the tell-tale signs.
bmore created and developed the ‘Hard to see but easy to find’ multi-channel campaign along with a novel AR educational tool aimed at HCPs.
An award-winning campaign energised a tired sales force into promoting the brand with renewed excitement and vigour.
AR Trigger Image
In-house 3D Models and animation for use within the App