Rare diseases are low on the radar for all HCPs and Shire needed a campaign to help encourage all HCPs to look deeper into a potential problem and keep an eye out for the tell tale signs.
bmore created and developed the ‘Hard to see but easy to find’ multi-channel campaign along with a novel AR educational tool specifically aimed at HCP’s.
An award-winning campaign which has energised a tired sales force into promoting the
brand with excitement and vigour.
AR Trigger Image
In-house 3D Models and animation for use within the App