Find Gaucher AR App

Introduction

Rare diseases are difficult to diagnose for HCPs and Shire needed a campaign to encourage HCPs to look deeper into a potential problem and look out for the tell-tale signs.

bmore created and developed the ‘Hard to see but easy to find’ multi-channel campaign along with a novel AR educational tool aimed at HCPs.

An award-winning campaign energised a tired sales force into promoting the brand with renewed excitement and vigour.

Introduction

AR Trigger Image

Introduction

In-house 3D Models and animation for use within the App