The challenge was to create a new campaign for disease awareness in the UK for Gaucher Disease (GD). Delayed diagnosis occurs because GD presents with a variety of symptoms across multiple organ systems.
bmore took the idea from the expression “sometimes you can’t see the wood for the trees” and ran with it. We created the campaign based on the idea that though it might be hard to see at first, if you look in the right places, GD can be easy to find.
It reaches out to the secondary care specialists most likely to see undiagnosed GD patients; haematologists, bone specialists, and teams specialising in internal medicine. A specific ad for each of the speciality areas was commissioned, along with an overall campaign ad.
The campaign was a multiple award winner including UK PM Society and IPA Best of Health.